Dallas ISD communication chief Jennifer Sprague?s last day is in two days and the district is already looking for her replacement.
Superintendent Mike Miles is looking for someone with at least five years of experience ?in management of media operation? and can write news releases, speeches and make presentations, according to the posting. Perhaps the key quality Miles wants is listed near the bottom of the posting: ?Build and maintain effective coalitions and collaborations with community organizations, special interest groups, the media, governmental entities, other agencies in Dallas and national communities to represent the district.?
Miles has also said he wants someone familiar with Dallas and the school district.
Miles has said that he failed to be strategic in how he communicated with the news media, community groups and parents the first six months as superintendent. He brought Sprague, his former communications aide from Colorado Springs, Colo., to Dallas in hopes that they would enjoy the same success they had in Colorado.
They didn?t. Sprague came under intense criticism for her $185,000 salary and for botching her first presentation at some board meetings. She offered to resign the week before the holiday break.
And about the salary for the new chief? ?Will offer a competitive salary,? it says.
DISD spokesman Jon Dahlander is now the interim communications chief until a replacement is found.
Matthew Haag writes about the Dallas Independent School District. Follow?@matthewhaag?on Twitter,?@DallasISD_News?on Twitter and the?Education Blog?on Facebook.
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