The pervasive influence of Facebook in the consumer market has prompted a rising tide of ?enterprise social platforms? trying to bring social media into the workplace. Almost all the early entrants taking advantage of this trend are missing the point. The golden ticket for business value is not bringing external social media into the workplace. It is bringing work into the realm of social technology.
Most enterprise social platforms are productivity killers because they are disconnected from work. They are yet another siloed platform, cut off from broad enterprise processes, systems and data. They are simply a new channel for water-cooler talk.
What comes after Facebook is ?worksocial? ? an approach and technology that starts with the processes and data that drive the business, and overlays the innovation of social collaboration and mobile access over those business engines. It is a new, highly transparent and collaborative style of working that drives productivity, better decision-making and creates a more engaged and motivated workforce.
In general, every C-level executive looks for the same things when approving a new IT project:
? Will it bring processes under control or improve existing controls?
? Will it break down silos and make it easier to communicate across groups and department?
? Can it be changed quickly based on market conditions or internal improvements?
Enterprise social platforms deliver better communication ? but communication about what? They don?t hear about or post system-generated business events in real-time. They don?t track collaboration in the context of an auditable business process. They are no better than e-mail at enforcing business rules, ensuring quality task completion, and measuring process improvement. Where?s the highly touted social advantage?
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Source: http://feeds.bizjournals.com/~r/vertical_40/~3/skgufrkEUNY/life-after-facebook-worksocial-and.html
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